In final weeks, effort extends to voters across California to raise awareness about the measure
Sacramento – Today, the Yes on Proposition 1 campaign unveiled its latest paid advertisement, helping to spread awareness about the need to explicitly add the right to an abortion and to use or refuse contraception directly into the California State Constitution.
The ad, called “Literally,” which appears on broadcast and digital media, makes it clear to California voters that abortion is quite literally on the ballot, and urges voters to cast their ballot for Yes on Prop 1.
“When Californians learn that abortion is on the ballot, they turn out to support Prop 1,” said Jodi Hicks, Planned Parenthood Affiliates of California President & CEO and Prop 1 campaign co-chair. “Californians will not sit idly by after the Supreme Court eliminated a fundamental right that existed for fifty years. We must make it clear that turning out to vote Yes on Prop 1 is the best way to protect the right to an abortion in our state.”
“This ad will help us connect with voters who haven’t heard of Prop 1, who may not know how important it is to turn out and vote, who aren’t aware about what is on the line with Proposition 1,” said Senate pro Tempore Toni G. Atkins (D-San Diego). “We have 13 days to make it clear to voters: we no longer have the federal protection to abortion and adding the right directly into our constitution will ensure that right is protected for generations to come.”